Apr 21, 20202 min readThe Benefits of Content MarketingInformation of value accelerates awareness, leads, and sales. I've used inbound/content marketing for years in conjunction with outbound,...
Apr 17, 20202 min read8 Benefits of CRM SoftwareI have shared the benefits of a sound, current, and accurate customer relationship management (CRM) software for any business concerned...
Apr 11, 20203 min readThe Power of StoriesPeople remember what you share in stories more than just features and benefits. Over the course of my career in marketing, I've had the...
Apr 11, 20202 min read8 Reasons To Have Face-To-Face CommunicationWith more technology, social media, and social distancing, face-to-face communications become rare and powerful. I recently had the...
Apr 11, 20202 min readHow To Demonstrate IntegrityThe integrity chain is a simple concept that serves individuals and businesses over the long haul. Thanks to my friend, Dr. Ralph James,...
Apr 11, 20201 min readHow To Improve Your ReputationAs a person and a company, your reputation is everything. Here's what you can do to improve it. We know consumers place greater...
Apr 11, 20202 min readQuestions to Ask Your Channel PartnersEmployees, resellers, MSPs, distributors, and influencers may have better insights into your customers than you do. Here are 15 questions...
Apr 11, 20202 min readHow To Keep CustomersHappy customers spend more, tell others about their experience, and provide feedback to help you know what you need to improve. Here are...